How does Amazon maintain their position as the leading e-commerce website? Amazon carefully plans their strategy. Segmentation, Targeting and Positioning are important for them. Marketing and Distribution strategy also plays a vital role. The list goes on such as Brand Equity, The Amazon Way, Swimming with the Sharks and many more. Here’s an infographic from PROSPER Show. It features the business strategy of Amazon.
Score from the experts at Killer Infographics
Visual Communication - 40%
Design - 45%
Content/Script - 40%
Usability - 30%
This infographic offers some insight into Amazon and its strategies for marketing and brand recognition. There are a lot of design techniques being used, including texture, arrows, and overlays, as well as a variety of photograph styles. As a result, the visual communication is limited, as there's no clear method that a reader would be able follow. Also, the visual variety can be distracting for a reader trying to consume information quickly. The content uses headline points to help clarify the key points; however, there seems to be a disconnect between the title's goal of "tips" and the content's general information. The paragraphs bury the key information here, and occasional typos and inconsistencies in tone and capitalization lessen the piece's credibility. There's a foundation here for some Amazon insight that readers could find compelling, but it needs a bit more focus and clarity to achieve its goals. We'd give this an F.