A secret ingredient in mountaineering backpacks worldwide
Mountaineers claim that “cotton kills” and they swear by good, old-fashioned merino wool.
This infographic digs into the science and reasons behind the rise of merino wool as the favoured material for sportspeople worldwide.
Visual Communication - 60%
Design - 70%
Content/Script - 60%
Usability - 60%
This infographic explains why merino wool is being used more and more for a variety of outdoor activities and sports. The line-art illustrations are engaging and fun, communicating the fun of these types of activities, and the color scheme is welcoming. However, the infographic fails to truly convince any skeptical reader (or reader unfamiliar with merino wool) that this type of wool is superior to any other fabric used in outdoor gear. Statistics, data, and direct comparisons with other fabrics would have strengthened the content, along with beginning with an open question (What's the best type of outdoor fabric?) rather than a conclusion, which can make the infographic feel too much like a sales pitch. Because there isn't any data, most of the visual communication responsibility falls to the illustrations, which do a good job of communicating that the infographic relates to outdoor sports; we can guess from the "All the Advantages" section that the infographic deals with a type of fabric, though some of the icons could be clearer. In the end, the infographic isn't too useful when it comes to convincing readers to definitively change the types of fabric they buy. Overall, we'd give this infographic an F.