A comparison of OTA commission rates in Europe
Many travelers don’t know that their bookings have an added “cost” in the form of commissions. Such are usually covered by hotels that have a limited scope of alternatives to commission-based platforms. The more commissions are there, the less hotels can earn.
The infographic compares commission rates for a single booking from Booking.com, Expedia, Airbnb, and Bidroom on the grounds of publicly available information.
Visual Communication - 75%
Design - 85%
Content/Script - 75%
Usability - 85%
This infographic submission compares Online Travel Agency (OTA) commission rates in Europe. It is essentially split into two sections. The first section employs a table approach to display and compare data for main commission rates for hotel platforms. While the table format helps with usability, it still relies heavily on text rather than visual communication. The second half uses a map, which is a great visual tool. The legend that helps clarify the map is somewhat hidden, and the weight of the Airbnb and Bidroom sections feel underrepresented. The design throughout is consistent and clean. Overall, we give this a B.