9 Smartphones in the UK Compared


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This infographic comes to us from and shows a side by side comparison chart of the best smartphones in the UK. Upon submitting the infographic, the folks at had the following to say:

If you’re looking for a new smartphone, it’s an exciting time to for you, but you’re also likely to be overwhelmed by the choices on offer. It’s an important decision – you’re likely to be using the phone for the next 18 to 24 months – and once you get one you’ll find that it becomes a prized and indispensable possession.

There are thousands of combinations of handset, operating system, and contract to consider, and who has the time to do all that research? We’re here to ease your headache, and we’ve put together this big but easy to browse infographic to help you decide on the phone for you.

When it comes to the design as a whole, this infographic uses some good imagery and a great color scheme. My main concern is that it isn’t REALLY a graphical representation of data as much as it’s a well designed comparison chart. Don’t get me wrong, some may view comparison charts as infographics, but for me, the data is still a little too hard to take in with a long comparison chart like this. Also, I feel like if it’s something that can be easily coded in HTML, it’s not much of an infographic. What I would prefer to see is more than just a chart, I want to see graphs that show some of these numbers side by side so that I can quickly take in the information in a visual way. It’s far easier to compare cost, for instance, if I see a bar graph. Similarly, screen size can be shown as a drawing or in comparison to a deck of cards… something that displays the screen size so that one could really understand it rather than just seeing arbitrary numbers. Right now, this is a lot of great data laid out in a clean table, but for me that’s the research end of an infographic (seriously, we often send tables like this to our designers just as research and ask them to take it to the next level)… I’d like to see this data graphically represented rather than listed out.

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