8 Biggest Problems Customers Face on Online Marketplaces
Online marketplaces are dominating the global eCommerce industry. Today, 56% of online shoppers start their product search on Amazon avoiding Google. People prefer eCommerce marketplaces over traditional single-seller online shops because of a wider product range and lower prices.
The competition among online marketplaces is already high. If you’re starting a marketplace, make sure to offer your customers the best shopping experience and liberate them from any problems with ordering. The CS-Cart team has been developing a professional marketplace solution CS-Cart Multi-Vendor for 14 years now and they know what problems customers can face on eCommerce marketplaces. Check out the infographic by CS-Cart and do your best to avoid them:
Visual Communication - 60%
Design - 85%
Content/Script - 80%
Usability - 80%
This infographic consists of a list of 8 challenges that online shoppers face when shopping on an online marketplace, along with statistics about the benefits to marketplaces that can overcome those challenges. This infographic has an eye-catching isometric illustration style and a bold, consistent color palette. Each illustration appears to be custom-designed to match its corresponding line of text information. Although this infographic contains a lot of relevant data, percentages are always shown with typography alone, so the design misses a lot of opportunities for data visualization. The text content is brief and fairly easy to read, although changes in text sizing sometimes create awkward line breaks. Overall, a lack of data visualizations is offset by a strong art style. We'd give this a C.