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tigersheavenresort.co.in submitted this infographic along with a short description:
What to keep in mind when travelling. What is important when you are travelling? For more you can check out infographic.
This infographic is laid out very clearly and the visual flow is smooth throughout. The content is succinct and the infographic tries to communicate each point graphically, but doesn’t quite hit the mark.
For example, the icons at the top suggest that the infographic is about business travel, but most of the other icons do not follow suit. Their seeming randomness in theme as well as style makes it very hard to determine the overall theme or message of the infographic without relying on the text to convey that message.
The content, although brief, really doesn’t apply specifically to business trips to Tadoba. They are more general travel tips, with the exception of tip #3. Tips #5 and #6 arn’t even necessarily travel-specific, and certainly not just to Tadoba. Perhaps brief Tadoba Tiger Resort-specific explanations after each tip could help clarify why these tips are relevant to this specific destination.
When looking at design, it lacks unity in style, color palette, and tone. The numbers for each tip are inconsistently sized, and the only visual cues to the topic are the airplane, briefcase, and tiger icons. Without more visual info, these are insufficient to support the overall theme. A larger image of the resort could be one way to help provide that information.
Overall, this infographic would benefit from being redone with a coherent style and clear message that can be discerned visually. For now, since both the content and design don’t seem particularly targeted to the topic and it doesn’t seem properly proofed, I’d have to rate it an F.
Score from the experts at Killer Infographics
Visual Communication - 10%
Design - 15%
Content/Script - 15%
Usability - 50%
The imagery and content aren't very specific to the topic. It's tough to discern what the topic is by looking at the visuals, and the design choices are distracting and inconsistent. I'd have to rate this an F when considering these things.