It doesn’t matter if you’re a wedding photographer, a florist, or a caterer; if you own a small business, you need a website so that more customers – and happy couples – find you. People rely on online searches when it comes to anything, even wedding planning. So whether you are an up-and-coming hair designer or you own a limo service, you are only hurting yourself by not having a website for your customers to visit.
If you don’t know where to start, don’t worry; here is an infographic by 99MediaLab on 50 features every small business website should have. Having a neat and clean website for your small business is the equivalent of having a tidy and inviting store or office. You obviously wouldn’t want your customers tripping over trash and useless items in your shop, so it makes sense to have the same idea when you design your small business’ website. Your online presence should be easy to find (look into SEO wording and sitemaps), safe for customers to make purchases (check out security and privacy), and easy to navigate (read about what a hamburger menu is and where the best place to put it is).
If you want to be successful and continue to grow your small business, make sure to include these 50 features in your webpage. The last thing you want is to miss out on business – or that next big wedding – because the customer went with another photographer who had a better website.
Score from the experts at Killer Infographics
Visual Communication - 75%
Design - 75%
Content/Script - 65%
Usability - 85%
75%
Final Grade
There's a lot going on here, but it's great to have a visual reference for every point. This really helps the viewer scan quickly. However, right from the beginning some of them are doubled up (for example, "Logo" mentions tagline and then there's another point for "Tagline"). It's also a bit perplexing that there aren't 50 features your site should have, but 48, and a total of 51 features listed. I'd give this a C.
