Make your fleet green and reduce your fuel costs by following these simple steps from Haulage Exchange.
Haulage Exchange is the leading online trade network for the road transport industry. Connecting professionals across the UK and Europe through their website, Haulage Exchange provides services for matching haulage companies with jobs in road transport and delivery work. Over 4,000 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe ‘wholesale’ environment.
Score from the experts at Killer Infographics
Visual Communication - 40%
Design - 35%
Content/Script - 65%
Usability - 65%
51%
Final Grade
This infographic suggests methods for reducing the fuel costs of road transport, specifically focusing on simple ways that delivery companies can maximize fuel efficiency. This infographic's low-contrast palette of grey and blue doesn't draw the viewer's attention or highlight key information. The visual elements don't convey the topic of fuel efficiency, but a graphic element of a truck is easily identifiable. This infographic achieves brevity with its text, keeps to a consistent topic, and is mostly error-free. Inconsistency and changes in typography size, however, make the text appear jagged and wobbly. Although the content of the text does communicate the infographic's message, a lack of companion visual elements make this design relatively un-engaging to a viewer. Overall, an underdeveloped visual language doesn't balance out the informative text. We'd give this an F.
