Setting goals and targets for your business and measuring them is key to effective social media marketing. Here are 5 social media goals you can set for your business and metrics you can use to track results for each of these goals.
Infographic designed by Startup Cafe Digital (https://www.startupcafedigital.com)
Read the full article here: https://www.startupcafedigital.com/social-media-goals/
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 65%
Content/Script - 70%
Usability - 70%
68%
Final Grade
Describing goals that could help a business succeed, this infographic uses icons to guide the viewer through the list. Beginning with a stylized image of what could be recognized as Twitter birds helps to set the social media theme for the content. The icons used throughout are each in different illustration styles with different effects, however, which is a bit distracting. Additionally the text size and leading make the copy look dense, even though there is actually very little copy throughout. Improving in these areas and upping the visual content (icons for each metric?) would help improve the usability of this design. In all we'd give it a D.
