As a flexible workspace, we have been extremely interested in the phenomenon of the workplace shift from traditional office space to collaborative, open plan or semi-shared venues. Typically coworking brings to mind thoughts of tech scale-ups or freelancers, but the adoption of flexible workspace is extending to big corporates, professional services and even government bodies. We wanted to uncover the reasons underpinning the popularity of coworking, hot desks and offices within a shared venue. Through researching, we discovered 5 key motivating reasons for businesses to switch or continue to stay in flexible workspace venues around the world.
See the original published infographic here: https://studio42workspaces.com/serviced-office-space-for-rent-brisbane/
Score from the experts at Killer Infographics
Visual Communication - 50%
Design - 55%
Content/Script - 50%
Usability - 60%
This infographic lists 5 reasons for businesses to switch to using a flexible, or open-plan, workspace. The design of this infographic maintains a consistent structure and a monochromatic color palette. The content includes percentage data accompanied by descriptive text, but in 3 of the 5 sections, the text doesn't define what data sets the percentages belong to. This means that the reader doesn't know whether each data point refers to a percentage of business owners, employees, or another specific group. Each of the 5 main points is paired with a simple icon, which helps to maintain balance between text and visuals, but the overall design doesn't point to the main subject of flexible workspaces. Incorporating an illustration of an open-plan workspace could clarify the messaging, and add some variety to the layout of the design in order to draw the viewer's eye all the way to the end. Overall, this infographic could strengthen its message by clarifying its content and adding more visual elements. We'd give this an F.