This infographic was inspired by Nasdaq’s What Journalists Want best practice guide designed to help PR professionals build better working relationships with journalists and members of the media.
Make your Twitter or LinkedIn Feed a Go – To Source – Tweet industry developments, innovations and tips. Speak in a human, non-corporate voice. Avoid spin and jargon. Journalists aren’t asking that you forget who you work for, but if it’s a stream of marketing-speak, nobody’s going to follow you.
Engage with Journalists on Social Media – Think about how you can help a reporter. “”Don’t always be an asker, says Sree Sreenivasan, a Columbia professor of digital media. “”Be a giver. If a journalist makes a request, respond to them even if it’s not about your client.”
Monitor & Use Hashtags – Many reporters monitor Twitter hashtags of topics that interest them to mine nuggets of information, find story ideas and identify sources. Include relevant hashtags in your tweets but keep them to a minimum (1-2 per tweet).
Target the Right Reporter – Off-topic pitches have annoyed journalists from time immemorial, and many PR pros still aren’t familiarizing themselves with a journalist’s interests. Before pitching reporters or bloggers, read their work. Twitter makes this easy nowadays.