This infographic was inspired by Nasdaq’s What Journalists Want best practice guide designed to help PR professionals build better working relationships with journalists and members of the media.
Make your Twitter or LinkedIn Feed a Go – To Source – Tweet industry developments, innovations and tips. Speak in a human, non-corporate voice. Avoid spin and jargon. Journalists aren’t asking that you forget who you work for, but if it’s a stream of marketing-speak, nobody’s going to follow you.
Engage with Journalists on Social Media – Think about how you can help a reporter. “”Don’t always be an asker, says Sree Sreenivasan, a Columbia professor of digital media. “”Be a giver. If a journalist makes a request, respond to them even if it’s not about your client.”
Monitor & Use Hashtags – Many reporters monitor Twitter hashtags of topics that interest them to mine nuggets of information, find story ideas and identify sources. Include relevant hashtags in your tweets but keep them to a minimum (1-2 per tweet).
Target the Right Reporter – Off-topic pitches have annoyed journalists from time immemorial, and many PR pros still aren’t familiarizing themselves with a journalist’s interests. Before pitching reporters or bloggers, read their work. Twitter makes this easy nowadays.
Source: 3 Tips to Effectively Execute Your Board’s Duties Related to ESG
Score from the experts at Killer Infographics
Visual Communication - 30%
Design - 50%
Content/Script - 60%
Usability - 65%
This piece — more of a poster than infographic — offers tips for accomplishing company board shareholder engagement responsibilities. While the color and letter emphasis help develop an organization for the piece, the lack of icons and visualizations of the main points limit the extent of the piece's visual communication capabilities. The bolded text headers are helpful to annunciate the main points for the reader. While the explanatory copy is well written, the bulky paragraph structure isn't the most helpful approach for an infographic. This makes reading the information more sluggish than intended. Overall, the lack of visuals requires a high investment in the text, but the necessary investment in the text is thirsting for visuals. We'd give this an F.