User-generated content or UGC is information that fans and site users post about your products or services, preferably on social media channels.
Impressius has made this infographic which lists out 3 reasons WHY you should add UGC to your marketing plan.
Score from the experts at Killer Visual Strategies
Visual Communication - 50%
Design - 75%
Content/Script - 80%
Usability - 60%
This infographic gives an overview of user generated content, and some of the reasons why companies should leverage it. The content of this infographic is relevant to its subject, and contains some key data points that support it. However, none of the data points are visualized, which diminishes the impact the numbers might have on the viewer. The design elements of this infographic are mostly cohesive. The color palette and illustration style create a vibrant look and feel that are appropriate for the subject matter. Some areas of the design look crowded, with text callout bubbles laid on top of illustrations and primary text. Although the design style enhances the text, lack of data visualization and shortcomings in the layout undermine the readability. Overall, we'd give this a D.