Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 70%
Content/Script - 55%
Usability - 45%
60%
Final Grade
This infographic consists of 21 social media marketing strategies for small businesses, including advice on choosing the right platform, building a brand, and boosting sales. The orange/blue color palette and illustration style give this infographic a lively aesthetic. The design style stays consistent, except for variation in the design of human figures. The leading graphic element communicates that social media marketing is the subject. The text of this infographic is well-written, but composed of many lengthy paragraphs. Editing each section to contain only essential information would increase the likelihood that viewers will read it. Some sections are very similar to each other, and become repetitive. "Build Your Brand" and "Keep Your Branding Consistent," could be combined for brevity, as could "Run Contests and Deals" and "Provide a Freebie or Special Offer." Overall, this infographic's design and text are consistent and informative; the only major flaw is its length. We'd give this a D.