The 2016 presidential campaign trail has so far been neck-to-neck. It’ll certainly be a surprise to see who wins on Election Day, come this November. History is full of many surprises…just take a look at these facts surrounding our former presidents.
Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 45%
Content/Script - 60%
Usability - 70%
This infographic details interesting talking points in American presidential history. The viewer can learn a lot from this, and the theme is visually clear. There are a few areas for improvement, though. The title suggests that there'll be a bit of content about the 2016 election in addition to the history, but since that isn't the case, a more focused title could be a better choice for setting up the viewer with what to expect. The content speaks to elections in places, but a lot of the information is about their terms in office rather than the elections. The connection to the CTA is a bit tenuous as well. Also, the design uses a wide variety of illustration styles as well as a mix of photographs; while icons and photos can pair well in some cases, the inconsistency here is jarring to the viewer. Make sure your content is consistent with your theme and your aesthetic is consistent throughout. We'd give this a D+.