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Score from the experts at Killer Infographics
Visual Communication - 30%
Design - 50%
Content/Script - 25%
Usability - 20%
31%
Final Grade
This piece — more an ad or visual asset than an infographic — features a product photograph accompanied by a title, "Nutrition." The background color is on brand with the product, and the title's type feels cohesive. However, it's not clear how nutrition connects to the product at hand or what the reader should understand about the product itself and its benefits. While the look and feel is cohesive, the reader won't be able to see this piece and have a course of action that aligns with the piece's goals. Additional information could develop this further (both through visuals and through text). As is, we'd give this an F.
