We’ve all heard of being green and living sustainably; the vast majority of us like the idea of it, but how many of us actually make a positive change and start doing something about it? People live busy lives these days, convenience is everything. If something is going to add to your already growing list of things to do it’s unlikely that you’re going to stick with it.
This Freeflush infographic shows us how we can go green in 2018.
Score from the experts at Killer Infographics
Visual Communication - 75%
Design - 75%
Content/Script - 85%
Usability - 80%
This attractive design immediately communicates the tone it was looking for: it's green, summery, and energizing, and so are the illustrations. They maintain a consistent style that inspires the reader to learn from and share the infographic. The content, meanwhile, remains relatively spare, though there are a few tiny typos. The infographic does potentially miss the chance for a bit more variation in data viz, but perhaps the biggest impediment to its success is the organization. The reader must scroll down to read the full title, and only then discovers there's an intro, after having read numbers 1 and 6, which are both at the top of the infographic. Reorganization to ease reading for web would be more engaging for readers. Overall, we'd give this a B-.