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Via Kudos Sports
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We’ve all been there — we hit January and think “I shouldn’t have eaten so much over Christmas.” Yes, our eyes were bigger than our stomachs, our gym membership was hardly used, and we feel horribly guilty.
Once you start thinking “let’s hit the gym,” you realize your membership has run out. Now the cost of signing up again and having to go through all those horrible weights and different machines is filling you with dread! But there is a solution, and an easy one at that — running!
Yes, running has all the healthy benefits, can be done anywhere and all you need is a pair of trainers, shorts and a top! Kudos Sports has come up with 10 great reasons why running beats the gym.
This infographic starts off strong with a very bold and engaging header that does a great job of introducing the reader to the subject. The use of footprints as a frame for each step is a great organizational idea and the icon circles in each heel do a good job of visually representing the content. Overall the visuals help support the content and set the tone.
There’s plenty of illustrative elements throughout the infographic and it would be very clear without the content what this infographic is about. However, the background grass and pavement is a little lacking in detail when compared to the rest of the visual elements.
The content is well-written, organized, and could possibly convince some people to take up running instead of joining a gym. The problem is that almost all of the advice is subjective and doesn’t have any hard data or any citations. Perhaps adding some of the health benefits of running that have supporting research could help.
Some people may be swayed into running by this infographic, but the content won’t apply to everyone. The visuals are solid though and help keep the content engaging and fun, if not relevant. I’d rate this a C- for these reasons.
Score from the experts at Killer Infographics
Visual Communication - 55%
Design - 75%
Content/Script - 60%
Usability - 70%
The visuals help show that the infographic is likely about running. However, the content is fairly subjective and not well-sourced; you still need the text to glean most of the information as well.