10 stats proving the importance of trade shows
The Coronavirus pandemic has put a pause on a number of business activities. But as many sectors begin to slowly re-open, albeit, under heavy restrictions, some businesses still cannot legally trade – particularly here in the UK.
Some of these sectors are well known. Live music venues, nightclubs and theatres to name but a few. But one sector that often gets missed of the list of struggling industries is that of events and trade shows.
Here’s a look at just how important exhibitions and business events are on the global stage, created by the folks over at Boosters promotional products:
Visual Communication - 40%
Design - 55%
Content - 75%
Usability - 70%
This infographic shares information about why trade shows matter! It's got a consistent blue color palette throughout and the numbers in each stat really stand out. It looks like the first 3 stats are merging the bar-chart approach of filling in a shape with the numerals themselves — it's more effective to include a bar chart next to the number, for two reasons. The first is that it's a bit hard to notice that this is meant to be data visualization at first glance. The other is that it's easier for the human brain to understand ratios within a symmetrical shape like a circle or rectangle. The design would also benefit from more whitespace and a clearer organization of the stats, as well as more visual support (that "eyecatching stand" is one of the most engaging parts of the design, and without it, there are no visual cues toward a trade show or display). We'd also recommend reordering the footnotes so that they are in chronological order from top to bottom of the design. In all we'd give this design a D-.