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This infographic was submitted to us by Zingbroadband.com.

There’s some interesting information here. It has a valuable message for e-commerce merchants who focus on everything but the speed of their site. However, the design and presentation could use a little help.

To start, the intro paragraph doesn’t explain “how slow site speeds matter more than ever”. It just shows that Black Friday still outsells Cyber Monday significantly, and doesn’t address what portion of Black Friday sales/shoppers were online. “People” is also capitalized unnecessarily in it, and multiple small spelling, word choice, and punctuation errors are present throughout. It doesn’t seem to have been proofread.

I’d also like to see an explanation on why sites that load in under a second have the lowest conversion rate of any load time! It seems to contradict the overall point.

In general this infographic needs a solid proofreading and a more polished take on the design scheme. It looks a little clip art-y — both in the icons and the data viz. A more cohesive aesthetic combined with attention to detail would carry the data further. I’d give it a C- as it stands.

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This infographic was submitted to us by Sensible Internet.

There’s a lot of useful data here to help convince a business owner why they might need a website if they don’t already have one. It’s clear from going through this infographic that the Internet is the place to be to reach more customers, and that there’s a right and wrong way to do it.

There are inconsistencies throughout with periods, symbols (percent or %), capitalization (“google” should be “Google,” “Internet” is sometimes written as “internet”), etc. I also feel that some of the stats aren’t necessary or may detract from the message. For example, I’m not sure the Internet vs. TV stat is serving the cause that well, as it shows the amount of people willing to give up the Internet as about equal to those willing to give up TV. If that number were more in favor of the Internet it would be a great point to make, but the actual statistic just isn’t that compelling.

This infographic could also use a storyline (it just sort of ends at what people are doing wrong, without offering a solution) and more attention to design. The font is really standard, the colors are mostly shades of gray and the illustration of the guy on his laptop is reused in mirror image. The data viz is also identical across the board. The design of an infographic is one half of the two very important components of an infographic: information and graphics. Without a solid hold on both, the piece won’t be up to its full potential.

In all, I’d give it a C: it feels more like a first draft of research and design. Proofing for both of these elements could make significant improvements!

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This is an infographic we designed for Ensighten. Do you feel your privacy is being violated when you’re online? Tell us what you think!

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This is an infographic we designed for Hosting Reviews & Customer Ratings. Get your fill of site hosting knowledge and tell us your thoughts!

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This is an infographic we designed, so we won’t review it ourselves. Let us know what you think!