This infographic was submitted to us by Wise Bread.

This infographic takes advantage of all sorts of spooky themes to break up the sections and make the text more exciting to read. I love the pumpkin pie chart. Oh, pumpkin pie! That’s cute… (For you organic food lovers, organic autumn and winter squash are coming into season for delicious holiday treats or pesticide-free jack o’lanterns!) Also, all the iconography and illustrations are great. The extreme use of color could be gaudy in many infographics, but I think because it’s for Halloween, it doesn’t bother me!

I do wish that data visualization was used to its fullest here. The pumpkin chart, as I said, is adorable. It definitely held my attention to read through the data. But the cauldron pie charts are a little less exciting (the pumpkin chart itself was shaped like a pumpkin, whereas these are simple circles) and the sections “American Participation and National Spending,” “How [M]any Americans Participate in the Whole Halloween Experience?” and “Halloween Spending for 2012″ don’t use any data viz. Infographics rely on data viz for visual interest and less emphasis on reading to get the information, so use as much as the design allows and make it creative — depending on your audience.

There are also a few organizational things to consider. The “How [M]any Americans” section could organize the activities by the frequency they’re practiced. Further, “Halloween Spending for 2012″ shows two figures that are average expenditure per person and one figure that is total spend for the whole country, though both costume and pet costume spending are labeled as “Total spend.”

Lastly, there are some capitalization inconsistencies throughout.

All that said, I still love the creative over-the-top design, and there is some great information here. It could just use some proofreading and some more thought to data viz and consistency to make it great. I’d give this infographic a B- overall.

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ZippyCart.com has put out another cool infographic that relates to e-commerce by providing insight into Halloween sales and trends. Halloween is a critical point in the year for many e-commerce retailers, and for some it is the peak season for generating revenue. Halloween e-commerce sites have been promoted over the last month, as they want to be top of mind when consumers go to search for Halloween costume ideas in 2010.

This Halloween infographic starts out by looking at the participation level over the past three years. There is a direct correlation to sales as more people participating equals more Halloween costumes purchased. In 2009 Halloween participation declined, which was most likely due to poor economic conditions. Spending also declined in 2009. However 2010 is looking better, as things are expected to pick back up, which should equate to healthy online sales for Halloween costumes and decorations.

Next this infographic dives into the four most popular categories which are driving consumers to spend money at Halloween. These include Halloween costumes, greetings cards, candy, and decorations. When it comes to spending by age, consumers 18-44 all spend about $68 each. However the older demographics are less likely to spend money for Halloween. Another interesting section on this infographic is about the top search terms that people are using in regard to the Halloween holiday. Seven out of the top ten terms relate to costumes, and this makes sense since it is the most important piece to celebrating Halloween.

Overall this is a really fun and informative infographic that helps you better understand Halloween sales and trends. I am not sure if the data is out there, but it would be cool to learn more about recent Halloween costumes that flopped and had poor sales. There are a lot of odd Halloween costumes that come out each year, and not all of them can be top sellers.