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<img src="http://www.isatellitetv.net/images/footballinfo.jpg" alt="Super Bowl Advertisement ROI"></br>From <a href="http://www.isatellitetv.net">iSatelliteTV.net</a></p> <p>This infographic was submitted to us by <a href="http://www.isatellitetv.net">iSatelliteTV</a>.</p> <p>There are a few grammatical problems right at the beginning that make it difficult to move forward. “That’s up nearly a 500,000 dollars” doesn’t need the “a,” “Super Bowl” is written as one word immediately next to that, and the market share description for Go Daddy isn’t polished. At first, “Market Share” is treated like a proper noun (yet “super bowl” isn’t properly capitalized), but then “market share” is all lowercase in the next sentence. The typos continue throughout the IG.</p> <p>Proofreading is a critical step in the creation of any project. When an infographic is shared across the web, it doesn’t positively reflect on your company to present something that’s noticeably flawed. It’s exciting to see a finished design and want to start sharing it, but don’t skip that final step!</p> <p>As for data visualization, the “Ads of 60+ Seconds in the Super Bowl” would have been an apt place for that. It even seems that the visuals on which the percentages are shown are mimicking circle graphs. However, the length of the outline on the circle is the same for every year, even when the percentages vary. A similar problem occurs in “Advertising Spending Per Year” — it seems to be a bar chart, but the length of the bars simply increases by year, not by how much the spending increased or decreased, so it’s not really doing its job. Quickly changing these so that they reflect the data would be a good direction toward including data visualization.</p> <p>Also, although there is some diversity in fonts, one of the main ones used is Arial. Arial doesn’t really shine in graphic designs, so with the wide variety of fonts available to us now, it’s generally preferable to branch out a bit.</p> <p>In all I’d have to give this infographic a D. Although there IS data, it isn’t visualized, and the design and language could use some help, too.</p> ]]></content:encoded> <wfw:commentRss>http://submitinfographics.com/all-infographics/infographic-are-super-bowl-ads-really-worth-it.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Infographic: The Rise of Social Media Ad Spend</title> <link>http://submitinfographics.com/all-infographics/the-rise-of-social-media-ad-spend.html</link> <comments>http://submitinfographics.com/all-infographics/the-rise-of-social-media-ad-spend.html#comments</comments> <pubDate>Thu, 09 Sep 2010 16:41:47 +0000</pubDate> <dc:creator>Kevin</dc:creator> <category><![CDATA[E-Commerce]]></category> <category><![CDATA[Featured]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[ad spend]]></category> <category><![CDATA[emarketer]]></category> <category><![CDATA[flowtown]]></category> <guid isPermaLink="false">http://www.submitinfographics.com/?p=111</guid> <description><![CDATA[Via: Flowtown.com Add this Infographic to Your Website: Simply copy the code below and paste it into the HTML of your blog, website, or Static FBML box on Facebook Via: Flowtown.comView Other Infographics Flowtown is pretty well known for creating some amazing infographics that take detailed data and make it easy to digest. The above [...]]]></description> <content:encoded><![CDATA[<div align="center"><a href="http://www.flowtown.com/blog/wp-content/uploads/2010/08/ft-sn-0826-520x1097.png" target="_blank"><img src="http://www.flowtown.com/blog/wp-content/uploads/2010/08/ft-sn-0826-520x1097.png" alt="social media ad spending" width="520" height="1097" /></a><br />Via: <a href="http://www.flowtown.com" target="_blank">Flowtown.com</a></div> <p><strong>Add this Infographic to Your Website:<br /> Simply copy the code below and paste it into the HTML of your blog, website, or Static FBML box on Facebook<br /> </strong><br /> <textarea cols="55" rows="5" onclick="this.focus(); this.select();"> <div align="center"><a href="http://www.flowtown.com/blog/wp-content/uploads/2010/08/ft-sn-0826-520x1097.png" target="_blank"><img src="http://www.flowtown.com/blog/wp-content/uploads/2010/08/ft-sn-0826-520x1097.png" alt="social media ad spending" width="520" height="1097" /></a><br />Via: <a href="http://www.flowtown.com" target="_blank">Flowtown.com</a><br />View Other <a href="http://www.submitinfographics.com" target="_blank">Infographics</a></div> <p>

Flowtown is pretty well known for creating some amazing infographics that take detailed data and make it easy to digest. The above infographic is just one example of this, which explains the evolution of social media ad spend in the past, present, and projected future. The infographic takes from a study done by eMarkerter, which is clear by the graphs on the left, which are very similar to eMarketer reports. It begins by showing that Facebook ad spend will account for 50% of all ad spending this year, while last year it was only about 36% which was neck in neck with MySpace.

Worldwide social ad spending is projected to increase over the next few years, which is somewhat of a surprise to those that say the banner ad is dead. Despite this, online social ad spending is only going to reach about 15% of total ad spending, which is still an increase since 2008, but it would be interesting to see how much of the pie this was in the late 90′s and early 2000′s. Possibly one of the most interesting facts from this infographic is listed at the very bottom, which shows how many people turn to social media before making a purchase online. It would have been interesting to lead with this fact, as it explains the growth in ad spending more. It would also be interesting to know how these numbers are projected to change in future years.

All in all, this is a great infographic that lays out all the necessary information in a very clean way… and I wouldn’t expect any less from a company like Flowtown.