Why Companies Give away Freebies
There are many reasons why companies give away free samples, and FabFreeSamples have came up with an infographic to show you why companies actually give away free samples. The main reasons are for promotional Give aways for new products, and to get feedback, to build a customer data base and to build a product reputation.
Visual Communication - 65%
Design - 70%
Content/Script - 80%
Usability - 85%
This infographic provides some information about why companies offer freebies, including statistics and real-world examples. In the spirit of more traditional web infographics, this piece uses a variety of visuals—icons, charts, graphs, and character illustrations. While some of the data visualization could be improved, the effort that's been put in is clear, and it makes for an engaging design. The copy is well formatted, though it could be cut down a bit. And from a design perspective, the layout is effective—but the colors and fonts occasionally clash to create a messy aesthetic. Overall, a good piece—we'd give it a C.