Infographic: What Women Buy


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A complete overview of what women are buying, brought to you in a simple to understand infographic. The first fact at the top really gets you thinking, as it states that 70% of all consumer spending in the United States is performed by women. They also buy 80% of all sports apparel and 60% of men’s sports apparel. When it comes to online shopping, women are also in the lead as they account for 60% of this activity. It also notes that women spend $217 per year on makeup and $471 on body care. All in all, this is a really interesting infographic to draw from if you are marketing to women, or marketing a product that women typically buy.


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