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What to Look for in Freelance Writer

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85 percent of B2B marketers agreed that the number one factor contributing to their success is…higher-quality, more efficient content creation.

But finding quality writers is difficult, especially when there are 55 million freelancers out there and more than half claim to be content developers.

So what do you do?

Here’s our go-to cheat sheet to help you find the best of the best.

85 percent of B2B marketers agreed that the number one factor contributing to their success is…higher-quality, more efficient content creation. But finding quality writers is difficult, especially when there are 55 million freelancers out there and more than half claim to be content developers. So what do you do? Here's our go-to cheat sheet to help you find the best of the best.

Score from the experts at Killer Infographics

Visual Communication - 65%
Design - 80%
Content/Script - 85%
Usability - 90%

80%

Final Grade

This infographic's title points to its clear organization system: each quality is numbered. The color coding for each quality also helps make it clear when one description ends and another begins. The descriptions with more line breaks are easier to parse than the ones in a single-paragraph format — infographic viewers tend to want to skip large chunks of text, and what qualifies as a "large chunk" is getting smaller by the day! Also, some of the icons don't work very hard to convey the meaning of the corresponding essential. The scheduling icon is a good example of one that is pretty successful (a calendar with a checkmark), but some require a bit more work to connect the dots (like the portfolio with a mask on it, or the lines to represent learning quickly) — and overall there isn't very much imagery that alludes to the theme of writing/freelance writing. In all we'd give this a B.

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