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Valentine’s Day 2018 Email Marketing & eCommerce Insights

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Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.
For more insights visit: https://blog.contactpigeon.com/valentines-day-infographic-email-marketing-ecommerce/

Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data. For more insights visit: https://blog.contactpigeon.com/valentines-day-infographic-email-marketing-ecommerce/

Score from the experts at Killer Infographics

Visual Communication - 70%
Design - 80%
Content/Script - 75%
Usability - 80%

76%

Final Grade

This infographic rounds up some of the most compelling email marketing stats from Valentine's Day 2018 and compares them to 2017. The bright colors paired with the computer graphic with Cupid's arrow shot through it immediately communicate the general theme of the infographic without having to read, which is a big plus in any piece of visual communication. However, there are some lost opportunities for data visualization—for instance, in the first section, which compares 2017 to 2018 sales, order volume, and more. Where there is data viz, it's strong and compelling, but not always easy to understand. (What does the graph labeled "% emoji subjects by year" tell us? It's not entirely clear at first, in part because the percent of emails with emojis in their subject line has already been represented in the previous pie chart.) It's also hard to see how the bar charts in the last section compare with the icons (a mix of several different design styles) blocking the ends of them. Still, this should be a useful infographic for anyone in email marketing, and overall, we'd give it a B-.

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