An overview of the UK’s gambling demographics based upon 2015 research data.
Created by: https://www.cashbacker.com
Visual Communication - 5%
Design - 10%
Content/Script - 20%
Usability - 15%
This infographic offers a few stats about UK gambling demographics. The header image quickly establishes the fact that this piece concerns the UK — however, there are no visual elements to help convey that it is also about gambling. The data visualizations are either confusing or wrong, and the design is too simple to be eye catching. That said, the layout is clean and the minimalist approach has potential. A few changes could greatly improve this infographic. As is, though, we'd give it an F.