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This infographic was submitted to us by shankara.com. They also sent along a short description:
Ayurvedic products can take care of skin and body with no harm. Check out infographic for details of products that are most commonly used.
This infographic benefits from a clear layout and an appropriate and harmonic color scheme. However, the products featured, specifically in the upper section, seem as though they are positioned in a way that prioritizes a set amount of space over ideal organization. The tiles for all products should be the same size, color and font throughout the infographic, and positioned the same way as well, for optimal layout and usability. On the topic of consistency, the banners for each product section are very different as well, which detracts from the overall coherency of the infographic.
The pictures of the products used are far too small to actually showcase, or in some cases even identify, the product. It may be better to just include the label rather than the full product, or even replace the pictures with illustrative icons. As it is, the design actually feels a bit more like a catalog than an infographic.
There are many different products featured in the infographic but not a lot of information about the products themselves. It would be very beneficial to add some introductory information about the benefits of Ayurveda at the top of the IG in order to better educate readers and let them know why they should be using these products. Furthermore, the benefits of Ayurveda should be supported by reputable sources, cited in the infographic for viewers to reference.
Overall, this infographic needs to be reworked in order to better present the products in a more informational and illustrative way. For now it’s ranked an F since the images aren’t large enough to be useful and the viewer needs to read the copy to understand any of the information.