The theft of a tradesman’s fully-loaded tool trailer is a devastating blow that can lead to financial ruin and even devastation to their home life.
A fully-loaded tool trailer can be a financial investment of $30,000 and upwards, and that’s not accounting for disruption to work, having to hire or buy replacement tools, and time out dealing with police and insurance companies.
The old saying ‘tools at rest are tools at risk’ is a very true one, and you’d be surprised at the lengths a thief will go to to get at your stuff; that’s why you have to be equally determined to keep them out and get them caught.
Following the steps in this infographic will give you the best chance of keeping your tools and livelihood safe and secure long into the future.
Visual Communication - 65%
Design - 60%
Content/Script - 70%
Usability - 75%
This infographic offers some tips for tool-trailer security. The piece is well organized into distinct sections, and icons consistently accompany each point. The icons themselves are helpful to boost the visual communication of the piece; however, sometimes it's difficult to determine the connection of the icons and their associated copy. Part of that challenge may be due to the varying design style, which lends itself to better representations of some icons but not all. The style differences also might prove distracting to viewers. The copy itself is very helpful and provides some key information. While it's a bit lengthy, the bolded type creates strong headlines that communicate the essential points. Overall, this infographic is helpful; it just needs a bit more visual consistency and copy concision to have a strong impact. We'd give this a D.