How does love happen, biologically speaking? What are the mechanisms in the brain that allow us to fall in love? This infographic provides a quick look at the science of love. Designed ScienceBriefss to illustrate the story The science of love: a scientific overview of what happens in our brain when we are in love.
The link towards the infographic page is the following: the science of love infographic.
Visual Communication - 30%
Design - 45%
Content/Script - 55%
Usability - 55%
This infographic presents some information about the hormonal response to falling in love. The color palette is warm and engaging, and the icon-driven approach is helpful (though the different illustration styles are a bit distracting). The icons don't always align with their associated points, which weakens the potential of the visual communication. The infographic is divided into three phases — helpful to understand chemical development — though the piece could benefit from some additional emphasis on where to start reading. As is, it's not clear at first glance where the first phase begins. The content itself is brief, and though there are a few exceptions, primarily organized by hormone. While the supplemental text is sentence based, it's focused and stays on topic. A few typos might distract readers. Overall, this piece has a strong foundation, but it needs a bit more consistency to achieve its full impact. We'd give this an F.