“The LATEST E-Commerce marketing funnel becomes an hourglass”
Brandastic created this infographic as a way to express the importance for every e-commerce company to understand the necessary steps of buyers lifecycle through the pre-purchase to post-purchase experience. Visit:
Visual Communication - 60%
Design - 75%
Content/Script - 65%
Usability - 55%
This brief infographic illustrates the stages that a buyer goes through before and after purchasing, from demonstrating early interest to becoming an advocate for a product. The color palette of this infographic is striking, and the use of gradient color shifting evokes the theme of gradual change. At the top and bottom of the hourglass, lack of contrast between text and background makes the text difficult to read. This infographic's content is brief and consistent, naming and expanding on each step in the buyer's cycle. Through the use of a quote, and through the visual design, the infographic emphasizes the concept of the hourglass. The content and visuals don't indicate, however, if marketing trends merely follow the hourglass's shape, or its function as a time marker, or its function of being flipped and re-started. More visual clues are needed to help readers interpret the quote. Overall, this infographic has a cohesive visual aesthetic and consistent text, but needs clearer data visualization to clarify its message. We'd give this a D.