The Gold Cult Infographic

Oct 5, 2010 by     No Comments    Posted under: Business, Economics
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Do you ever get tired of those cheesy we buy your gold commercials on TV? I’ll be honest, they drive me crazy because they seem as if they were filmed in the early 90′s and the car salesman-esque narrator makes me never want to trust putting my gold into an envelop, mailing it to some random address, and hoping that I get money in return. I guess it works out, since I don’t actually own any gold anyway, but that doesn’t stop these commercials from being incredibly annoying. All that said, this infographic does a good job of showing just why those commercials exist, because gold is a universal currency that everyone is adopting, especially in today’s economic conditions.

The infographic begins by showing the price of gold over the past 30 years, which is also how those commercials start. One interesting fact about price changes is detailed in the second bar graph of the infographic, with a summary stating:

The price of gold is determined through trading in the gold and derivatives markets, but a procedure known as the Gold Fixing in London, originating in September 1919, provides a daily benchmark price to the industry.

The Infographic then tells the story of gold, first by showing what nations produce the most gold and next by showing a detailed history of gold. The infographic closes with some “golden facts” including an explanation of the Karat system.

Overall, this is a highly informative infographic that does a good job of explaining the real value of gold. Most infographics that include a history of anything are often just time lines, so I am always a sucker for an infographic that can throw in a time line while still providing a great deal of other information.



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