Swiping Right: How Smartphones Changed Relationships
It’s estimated that, by 2040, almost 70% of all relationships will begin through smartphone apps. There’s no denying that the arrival of smartphones and online dating has transformed the way we meet and communicate with potential partners. loveit coverit has compiled independent research from across the UK and the wider world to offer a comprehensive look at the impact of smartphones on our romantic relationships.
Visual Communication - 65%
Design - 75%
Content/Script - 75%
Usability - 70%
This infographic offers some information about dating in the age of smartphones. The data-based approach provides ample room for data visualization, and the piece takes advantage of some (but not all) of those opportunities. The consistent color palette and typography treatments create a cohesive aesthetic across the piece, though there are some subtle variations in the spot illustration style. The content is clean and focuses on the numbers. A bit of inconsistency in punctuation may throw off a reader. Sources, listed at the bottom, help to boost the piece's credibility. The piece is organized into sections based on common concerns about online dating, but the sections themselves could benefit from additional visual flow in order to make the reading experience more effortless. Overall, there's some helpful information here, and with a bit more visual balance, it could have even greater impact. We'd give this a C.