Staying safe on the roads this winter
UK drivers should prepare for winter weather with our helpful infographic. Here’s why road safety should be every driver’s number one priority.
Visual Communication - 60%
Design - 65%
Content/Script - 80%
Usability - 75%
This infographic presents some stats about driving in winter weather as well as some tips to prevent common dangers. The consistent color palette and illustration styles help develop a narrative through the infographic, even though at times the organization and layout feel a bit overwhelming. One of the primary benefits to this piece is the content. By keeping the text concise, the key information is highlighted. Further supporting the content's effectiveness are the footnotes and source list at the bottom of the infographic, which helps identify the data's credibility. There is room to visually communicate some of the data presented in the statistics, which would help with faster consumption of information beyond the icons. In general, though, there's a great foundation here—we'd give this a C.