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State-Of-Digital-Marketing-In-Fashion

State Of Digital Marketing: Fashion

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Ideation: Cheryl Joy | Vinod Jain
Design: Vinod Jain
Created at: Epictions Transmedia, Inc.
Backlink: http://www.epictions.com/blog/industry-report/how-digital-marketing-is-redefining-the-fashion-industry

The infographic was created and designed at Epictions, a content intelligence company, to visualize how digital is influencing fashion marketing.

The goal of the infographic is to help fashion marketers and brands with insights into the state of digital marketing in fashion and inform their own digital content + social strategy in marketing their brands.

Ideation: Cheryl Joy | Vinod Jain Design: Vinod Jain Created at: Epictions Transmedia, Inc. Backlink: http://www.epictions.com/blog/industry-report/how-digital-marketing-is-redefining-the-fashion-industry The infographic was created and designed at Epictions, a content intelligence company, to visualize how digital is influencing fashion marketing. The goal of the infographic is to help fashion marketers and brands with insights into the state of digital marketing in fashion and inform their own digital content + social strategy in marketing their brands.

Score from the experts at Killer Infographics

Visual Communication - 20%
Design - 40%
Content/Script - 50%
Usability - 55%

41%

Final Grade

I love the approach of designing the infographic like the cover of a magazine, but the central image and the social media icons are the only form of visual communication here. It would be much stronger if the data were visualized. There are also some missing words in the stats. I'd rank this an F for those reasons, though the idea is clever.

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