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SPORTSENDORSEMENTS

Sports Endorsements: State of the Union

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This infographic takes a look at sponsorship spending and revenue in the sports industry. It then goes on to compare the highest earning athletes in board sports (John John Florence, Tony Hawk, Shaun White) with the highest earning athletes in ball sports (Cristiano Ronaldo, Lebron James, Roger Federer). The athlete’s earnings are then broken down into salary/winnings/sponsorship and the companies who pay out these large amounts of endorsements funds are observed. Finally, the athlete with the highest endorsement earnings, and the company with the largest endorsement spend are assessed, before taking a look at the value that social media has for companies today.
www.disruptsports.com

This infographic takes a look at sponsorship spending and revenue in the sports industry. It then goes on to compare the highest earning athletes in board sports (John John Florence, Tony Hawk, Shaun White) with the highest earning athletes in ball sports (Cristiano Ronaldo, Lebron James, Roger Federer). The athlete’s earnings are then broken down into salary/winnings/sponsorship and the companies who pay out these large amounts of endorsements funds are observed. Finally, the athlete with the highest endorsement earnings, and the company with the largest endorsement spend are assessed, before taking a look at the value that social media has for companies today. www.disruptsports.com

Score from the experts at Killer Infographics

Visual Communication - 50%
Design - 65%
Content/Script - 65%
Usability - 55%

59%

Final Grade

This infographic provides some insight into sports endorsements, athlete revenues, and sponsors. The clean layout, consistent color palette, and neat design offer an enjoyable reading experience. The graphs, data visualizations, and images are the appropriate choices for their associated content. In general, the copy is concise, and the source note at the bottom boosts credibility. These elements combine to make a visually pleasing infographic; however, the infographic's details introduce some challenges for the viewers. Some of the data visualizations don't make sense in their representations of the data itself, and some graphs are challenging to read due to their labeling. Towards the end of the infographic, the content expands into longer paragraphs, making the key information slightly buried. Overall, this infographic's aesthetic does some great work, but the details could benefit from some attention. As is, we'd give this an F.

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