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Sovereign – Lead Me To Luxury

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Using data gathered from leading booking sites, Lead Me To Luxury extrapolates information on the amount of five star hotels found in 225 countries and territories compared to the total number of hotels.
With this data we can calculate a “luxury percentage”, showing us which destinations around the world are the most luxurious.

Using data gathered from leading booking sites, Lead Me To Luxury extrapolates information on the amount of five star hotels found in 225 countries and territories compared to the total number of hotels. With this data we can calculate a "luxury percentage", showing us which destinations around the world are the most luxurious.

Score from the experts at Killer Infographics

Visual Communication - 45%
Design - 70%
Content/Script - 75%
Usability - 75%

66%

Final Grade

This infographic summarizes the most luxurious destinations in the world. The photography of each of the featured locations is striking, and complements the subject matter. However, there is no clear expression of what the luxury percentage signifies, why this number is important, or the means by which the number was reached. After dividing the amount of 5-star hotels by amount of hotels in the given countries, it's easier to comprehend the figures, but this action takes the reader out of the experience of understanding the piece, and does not explicitly communicate the reasoning behind the data. Because the process of understanding the visual communication is compromised, we'd give this a D.

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