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Smoking vs. Vaping – And Their Effects on the Environment

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https://www.esmokercanada.com/blog/smoking-vs-vaping-the-true-cost.html
https://www.esmokercanada.com/image/data/BLOG/eSmokerCanada_Infographic%20(2).jpg

https://www.esmokercanada.com/blog/smoking-vs-vaping-the-true-cost.html https://www.esmokercanada.com/image/data/BLOG/eSmokerCanada_Infographic%20(2).jpg

Score from the experts at Killer Infographics

Visual Communication - 40%
Design - 50%
Content/Script - 60%
Usability - 50%

50%

Final Grade

This infographic presents some of the health and environmental differences between smoking cigarettes and vaping. Each section is accompanied by a few illustrations, which helps communicate some of the content. However, the varying design styles are jarring, and their overall tone is rather lighthearted — which doesn't align with the serious nature of the subject. The content is fairly concise, and the bullet point format helps a reader move through the infographic quickly. The material could benefit from additional organization, as the structure of the content doesn't always align with the headers. Overall, this infographic has a lot of information, but it could benefit from additional visual balance and clarity. We'd give this an F.

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