Smoking vs. Vaping – And Their Effects on the Environment
Visual Communication - 40%
Design - 50%
Content/Script - 60%
Usability - 50%
This infographic presents some of the health and environmental differences between smoking cigarettes and vaping. Each section is accompanied by a few illustrations, which helps communicate some of the content. However, the varying design styles are jarring, and their overall tone is rather lighthearted — which doesn't align with the serious nature of the subject. The content is fairly concise, and the bullet point format helps a reader move through the infographic quickly. The material could benefit from additional organization, as the structure of the content doesn't always align with the headers. Overall, this infographic has a lot of information, but it could benefit from additional visual balance and clarity. We'd give this an F.