Search Engine Ranking Factors Study
1 million search results were analysed to answer the question: “Which factors correlate with first page search engine rankings?”. Here is an infographic summary of the key findings.
Visual Communication - 30%
Design - 75%
Content/Script - 80%
Usability - 75%
The design is very unified and neatly organized, making this infographic easy to navigate and absorb. The content is valuable but the emphasis is definitely on the text rather than the visuals. More visual content should be added and incorporated in a more active way in order to punch up the appeal.