Retain Loyal Travellers with CRM for the Travel Industry | Kapture CRM
A travel CRM is unique since it adapts to the needs of a travel business to help boost bookings.
Visual Communication - 65%
Design - 75%
Content/Script - 70%
Usability - 75%
Beginning with a bright purple gradient and inviting suitcase travel scene, this infographic draws the viewer in visually. It'd be great to see the suitcase image larger to be able to better discern its details. Its illustration style and icon styles each appear clearly defined, and text is lighter than in some designs, although it would benefit from a bit more trimming. There are also some typos throughout. In addition, while some of the visuals speak to the theme, most of them are not specific enough to reduce reliance on the copy in order to understand the info. For example, the 80% figure could be represented with data visualization, as could the 50%. The design would benefit from section headers to delineate the purposes of each section. In the final section, consider leading with the icon instead of the text to help viewers absorb the visual queues more quickly. In all we'd give this a C.