Press Release 2016: What Has Changed Comparing to the Previous Year
Press release changes very slow through time. This text format has established rules that are really hard to ignore if you wish to be published. Yet something changes in pr distribution. This infographic from PRNEWS.io shows how modern press releases use links and keywords. It displays the headline and words peculiarities for 2016 comparing to 2015.
Visual Communication - 40%
Design - 65%
Content/Script - 60%
Usability - 55%
This infographic provides stats about recent link and keyword usage in press releases. The layout is clean and the simple art style is appealing. However, some major missteps cause the data visualization to suffer: incorrect percentages, unlabeled axes, confusing descriptions. Additionally, neither the title nor the design offer any hints about what this infographic is about. This requires users to rely on the script, which could do a better job contextualizing the content. This piece has promise, but needs some work. We'd give it an F.