Pradaxa: A Dangerous Drug
Pradaxa is an anticoagulant medication used to treat blood clots, stroke, and heart attacks. Unfortunately, this prescription can cause severe internal bleeding that does not stop. Over 1,000 fatalities have been linked to the drug. We speak to many people affected by Pradaxa. We wanted to provide a visual overview of this potentially very dangerous medication.
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Visual Communication - 50%
Design - 50%
Content/Script - 60%
Usability - 60%
This infographic discusses a prescription drug and its potential risks. The pill imagery near the top helps communicate the main topic, but there isn't very much imagery on what the drug is prescribed for or what makes it dangerous. The symptom section would be a great opportunity to introduce either iconography for each symptom or an "anatomy-of" approach pointing to the regions of the body where the symptoms occur, but as-is the viewer needs to read each symptom and draw their own connections to the body silhouette. The design is also pretty text-heavy and doesn't cite sources; it also doesn't utilize data visualization (like a bar graph for the 38% higher risk stat). In all we'd give this an F.