Peanut Butter vs Powdered Peanut Butter
Most people love peanut butter, but don’t realize that there’s a healthier way to consume it. Powdered peanut butter cuts out all of the fats and oils making it a much healthier option.
Visual Communication - 75%
Design - 70%
Content/Script - 80%
Usability - 85%
This infographic highlights the differences between regular peanut butter and powdered peanut butter. As a piece of visual communication, this infographic comes close to conveying its message effectively. The portion at the bottom that covers how exactly the two processes unfold could be made more visual. Consider icons or an illustrated process diagram. In terms of design. the icons are consistent, designed effectively, and straightforward. However, some of the photography and illustrations clash, resulting in an occasionally disparate design style. The copy is consistent, albeit a little awkward. Consider giving your text another review before pushing your piece to publication. The infographic is highly useable, and anyone who is interested in the benefits of consuming dehydrated peanut butter will walk away from this infographic knowing exactly why PB is such an excellent option. As the infographic currently stands, we'd give this a C.