More Expensive Running Shoes Are Not Better Than Cheaper Ones (Study)
You’ll be flabbergasted to get to know that buying more expensive running shoes doesn’t automatically default to a better quality. In a study conducted by Jens Jakob Andersen and Wojciech Fedyszyn, it was discovered that a higher quality of running shoes is not in a proportional relationship with the price.
The content in the infographic is extremely thought-provoking because it contains a plethora of interesting data, which is based exclusively on hard evidence. It’s a numbers game that really makes you think about your priorities when it comes to picking the best running shoes. You’re going to love the discovered nitty-gritty, especially if you’re currently on a hunt for a pair of decent running shoes.
Visual Communication - 75%
Design - 75%
Content/Script - 85%
Usability - 90%
Examining a study of running shoe reviews, this infographic shows a trend that the pricer the running shoe, the less satisfied consumers seem to be with it. The infographic shows a good understanding of data visualization, letting charts and graphs lead the story while text primarily serves to summarize the findings; in less successful visual communication, the text leads the conversation. That said, while the findings are well-represented through data visualization, the main subject of the infographic (running shoes) is only shown visually once, or twice if the brand logos are included -- though many of the brands produce more than just shoes. It's just as important for an infographic to clearly show its subject; otherwise, at a glance, we're unsure what the data is really saying without having to read. In all we'd give this a B.