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Linear vs Dynamic Navigation

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Building a successful ecommerce store is a difficult task. Creating an engaging and helpful shopping experience is even tougher.

How do you effectively tie your data, your products, your layout, and your user experience together? Worse, how do you take all of that, and account for your shopper’s quirky behavior? You know they NEVER do what you expect them to do. They’re weird!

Well, they’re only weird when you try to think like all of your customers, at once. It’s an impossible task, but what you can do is realize they all have the same common desire. They want what they want, and they want to find it their way. So, let them.

Stop trying to predict how your shoppers are going to think and start building for their unpredictability. Let them shop by what matters to them most. Show them every product that matches those wants, and hide the rest.

When you deliver an engaging shopping experience with dynamic product faceting you give the shopper exactly what they want. In turn, you get what you want – a shopper that turns into a customer.

Building a successful ecommerce store is a difficult task. Creating an engaging and helpful shopping experience is even tougher. How do you effectively tie your data, your products, your layout, and your user experience together? Worse, how do you take all of that, and account for your shopper's quirky behavior? You know they NEVER do what you expect them to do. They're weird! Well, they're only weird when you try to think like all of your customers, at once. It's an impossible task, but what you can do is realize they all have the same common desire. They want what they want, and they want to find it their way. So, let them. Stop trying to predict how your shoppers are going to think and start building for their unpredictability. Let them shop by what matters to them most. Show them every product that matches those wants, and hide the rest. When you deliver an engaging shopping experience with dynamic product faceting you give the shopper exactly what they want. In turn, you get what you want - a shopper that turns into a customer.

Score from the experts at Killer Infographics

Visual Communication - 70%
Design - 60%
Content/Script - 75%
Usability - 75%

70%

Final Grade

This infographic presents some visual narratives that explore linear and dynamic navigation experiences. The two paths explore parallel experiences of one character, giving the viewer a direct comparison of the infographic's overall argument. The content is concise and clean, and though some moments move the story less quickly than others, the conversational tone is welcoming to a reader. The visual communication adds a lot of information to the viewer, which is very important — however, the screen size might limit a reader's comprehension. The design style is consistent throughout the piece; however, it's not clear why three characters are presented while only one is introduced in the narrative. Overall, this piece presents an engaging narrative to a viewer. We'd give this a C.

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