Infographic: The Chemistry of Color

Nov 14, 2013 by     No Comments    Posted under: Educational, History
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This infographic was submitted to us by InkTechnologies.com, who also provided a brief description:

With the advancements in printing and graphics have you ever wondered what kind of science and chemistry is behind the creation of your favorite color creations? Now you can indulge your curious and complex brain in the magical formulas that make up color. You may not look at “salmon pink” the same way again!

This is a nice little guide for anyone looking for a primer on color. It functions as sort of a flow chart to define the forms and functions of ink. It makes nice subtle use of color — it could be tempting for an infographic on color to go overboard, but this does a nice job of avoiding that! I also like the use of subtle texture in the background. Even though the host page (and this page) have a white background, the infographic has a gentle paper texture with slight graying/off-white to offset it from the background as a separate sharable image.

What’s tricky is that this still relies almost entirely on text to convey its information. Infographics should rely primarily on imagery, with text supplementing where it’s needed. There are some icons spread throughout, but without the text, we’d be lost. A good example of where more detail could have been applied is under “Types of Dye-Based Inks.” The “Example Chart of Colors” could show icons of the actual sources (the Cochineal insect, the juniper plant, the lupine) as a visual aide.

In all I’d give this a C, since the text is the primary focus of the content and ultimately the dominant visual for most of the infographic. Make sure to let your images speak for themselves in infographics!



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