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Infographic: Land-Based vs. Online Casinos

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Smart Live Gaming sent over this infographic.

It’s an interesting look at the pros and cons of both online and brick-and-mortar casinos. It has some cool features like neon sign fonts and a dramatic final picture, but for the most part it is a bit too text-heavy. The infographic should try to make the icons and illustrations do more of the work than the copy.

If you must include a fair amount of copy, a good strategy is to break it up into shorter bullet points. That way the viewer doesn’t see a large chunk of text and think about skipping it to get to the next image.

One great way to make this easier to interpret would be to make it in a “versus” format where you address each category (Safety, Bonuses, etc.) for both Online and Land casinos in separate columns. That way, it’s even easier for readers to spot the differences, and can break the text up more as well.

In all I’d give this infographic a B-; shorten up the text or change up the layout and you could have something pretty engaging!

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