Infographic: Fueling Change – A Little Conservation Goes a Long Way
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This infographic was submitted to us by Verizon Networkfleet.
This is a good example of a branded infographic with a clear sense of corporate preferences. While this IG sticks to Verizon colors and probably fonts as well, it doesn’t look forced. The balance of typography and data visualization helps tell the story succinctly.
Data visualization could be used a bit more throughout the design, though, to take the focus even further off of the text. The MPG rates could be shown in a bar graph to really emphasize the differences between each — and the stats below (2 million barrel reduction in oil dependence, which is 50% of our current OPEC imports) could also be visualized for greater impact. The same goes for the gas savings across 1 year, 5 years, and 10 years — show that money with quantagrams and viewers will have an even better sense of how much they could save.
One design suggestion I have would be to emphasize the concluding statement as a separate component. As it stands, it looks like a conclusion to just the “Impacts the Air” section, not a conclusion for the entire infographic. A separate color bar and larger text could resolve this.
In all I’d give this infographic a B+ — clear and concise content, and a great way to incorporate branding without going overboard, still maintaining the essentials of infographic design.
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