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This infographic was submitted to us by AAA Heating & Cooling.
While it doesn’t utilize data visualization in the form of graphs and charts, this infographic uses related icons and illustrations to tell its story. It also keeps text to a minimum, allowing the viewer to navigate the information both visually and textually rather than being intimidated by large chunks of text.
Setting the infographic inside a home illustration is a good choice, because it serves to remind the viewer that these contaminants could be in their own home.
I’d still recommend visualizing data where it could be beneficial, or including comparisons (e.g., 40 lbs. of dust per year is equal to the weight of an average 4-year-old, or something like that!) to really emphasize those numbers.
A small design note: I’d recommend elevating the “Allergic Substances Found in Dust” section slightly, so that the final conclusion (“These steps can help you maintain the deliciously clean indoor air created by air duct cleaning”) is more apparent.
In all I’d give this infographic a B. Engaging design, but perhaps a bit of reorientation and a few solid data visualizations would improve the impact and flow.0