Infographic: Distracted Driving Statistics

Jul 26, 2011 by     No Comments    Posted under: Transportation
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This infographic comes to us from the folks at CompareAutoInsurance.com. Here is what they had to say about their infographic:

View national statistics on driving distractions, what drivers are at the highest risk, common distractions and the percentage of injury crashes reported to have involved driver distractions.

It is interesting to see this infographic after having posted another that uses a lot of similar data. It’s always interesting to see the ways that different designers interpret information.

Although the design is decent and the color palette is nice, this is not an infographic in the traditional sense since none of the data is visualized. The design of this infographic primarily relies on typography. Since the infographic is text-driven, the reader has to spend tons more time getting the information. Infographics are supposed to be able accessible and consumable, which means the reader should be able to get a lot of information from them quickly. All of the data in this infographic could easily be visualized should the designer chose to do so: any percentage can be represented by a pie chart, and any number can be represented with icons. I think that if these improvements are made, this infographic would be a whole lot cleaner and easier to understand.

All that said, this infographic has a lot of great information. I especially like the “Who Are the Highest Risk?” section – it’s a interesting way to organize the data. Overall, I would give this “infographic” a C, which could easily be bumped up to a B with more data visualization.



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