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This infographic was submitted to us by iSatelliteTV.
There are a few grammatical problems right at the beginning that make it difficult to move forward. “That’s up nearly a 500,000 dollars” doesn’t need the “a,” “Super Bowl” is written as one word immediately next to that, and the market share description for Go Daddy isn’t polished. At first, “Market Share” is treated like a proper noun (yet “super bowl” isn’t properly capitalized), but then “market share” is all lowercase in the next sentence. The typos continue throughout the IG.
Proofreading is a critical step in the creation of any project. When an infographic is shared across the web, it doesn’t positively reflect on your company to present something that’s noticeably flawed. It’s exciting to see a finished design and want to start sharing it, but don’t skip that final step!
As for data visualization, the “Ads of 60+ Seconds in the Super Bowl” would have been an apt place for that. It even seems that the visuals on which the percentages are shown are mimicking circle graphs. However, the length of the outline on the circle is the same for every year, even when the percentages vary. A similar problem occurs in “Advertising Spending Per Year” — it seems to be a bar chart, but the length of the bars simply increases by year, not by how much the spending increased or decreased, so it’s not really doing its job. Quickly changing these so that they reflect the data would be a good direction toward including data visualization.
Also, although there is some diversity in fonts, one of the main ones used is Arial. Arial doesn’t really shine in graphic designs, so with the wide variety of fonts available to us now, it’s generally preferable to branch out a bit.
In all I’d have to give this infographic a D. Although there IS data, it isn’t visualized, and the design and language could use some help, too.0